Privacy Policy

1. Information We Collect

To provide you with a seamless shopping experience—from browsing our UV-resistant Ficus trees to completing your purchase—we collect several types of information:

Personal Information

When you make a purchase, create an account, or contact our support, we may collect:

• Identity Data: Your name, username, or similar identifier.
• Contact Data: Billing and shipping addresses, email address, and telephone numbers.
• Financial Data: Payment card details (processed securely through our payment gateways; we do not store full card numbers on our servers).
• Transaction Data: Details about payments to and from you, and other details of products you have purchased from us.

Technical and Usage Data

As you navigate our site, we automatically collect:

• Device Information: IP address, browser type and version, time zone setting, browser plug-in types, operating system.
• Usage Data: Information about how you use our website, products, and services, including the full URL clickstream to, through, and from our site.
• Location Data: We collect location information to determine shipping availability and applicable taxes.

Marketing and Communications Data

Your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

We use your information with the same care we apply when handpicking your Nearly Natural tree or wrapping your Dream Catcher:

• To Process Your Orders: To manage payments, fees, and charges, and to deliver your products worldwide from our Washington base.
• To Manage Our Relationship: To notify you about changes to our terms or privacy policy, to ask you to leave a review, or to provide customer support.
• To Personalize Your Experience: To recommend products (like Kurrajong Farmhouse accents or artificial shrubs) that might interest you, and to tailor our website to your preferences.
• To Improve Our Website: To keep our site updated and relevant, to study how customers use our products/services, and to develop new ones.
• For Marketing: To deliver relevant website content and advertisements to you, and measure or understand the effectiveness of the advertising we serve to you.
• For Security: As part of our efforts to keep our site safe and secure, and to prevent fraud.

3. Data Sharing and Disclosure

We treat your data with the confidentiality it deserves, sharing only when necessary:

• Service Providers: We share data with trusted third parties who assist us in operating our website, conducting our business, or servicing you (such as payment processors like PayPal, Visa, MasterCard, and JCB; shipping carriers; and IT service providers).
• Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• With Your Consent: We may share your data with third parties when you explicitly consent to such sharing.

We do not sell, trade, or rent your personal identification information to others for marketing purposes.

4. International Data Transfers

As we ship our artificial plants and home décor accents worldwide (excluding some remote regions), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this privacy policy and applicable laws.

5. Data Storage and Security

Just as we protect each artificial tree with meticulous packaging, we safeguard your data with robust security measures:

• Encryption: We use SSL encryption on our website and secure payment gateways for financial transactions.
• Access Controls: Access to your personal data is limited to employees who need it to perform their job functions.
• Data Retention: We retain personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
• Security Practices: We regularly review our information collection, storage, and processing practices to guard against unauthorized access.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data:

• Access: You can request access to your personal data.
• Correction: You can request correction of any inaccurate or incomplete data.
• Erasure: You can request deletion of your personal data, subject to certain legal obligations.
• Objection: You can object to processing of your personal data.
• Restriction: You can request restriction of processing your personal data.
• Data Portability: You can request transfer of your data to another organization.
• Withdraw Consent: Where we rely on consent to process your data, you can withdraw that consent at any time.
• Marketing Preferences: You can opt out of receiving marketing communications at any time by using the unsubscribe link in our emails or contacting us.

To exercise these rights, please contact us using the details in the “Contact Us” section below.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience:

• Essential Cookies: Necessary for the website to function and cannot be switched off.
• Performance Cookies: Allow us to count visits and traffic sources to measure and improve site performance.
• Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences.
• Targeting Cookies: Set by our advertising partners to build a profile of your interests and show relevant ads.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

8. Children’s Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us so we can take appropriate action.

9. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

10. Contact Us